Exercise project at Immediate Media
LEGO
This campaign for Lego “I love cars” in partnership with Top Gear was my internship project. The aim was to encourage all car fans to embrace the fun of LEGO play with their diverse car portfolio. They wanted to feature the larger lego Technics as a main pull for the reader and then also focus on the small products as a possible strip in the advertorial. My task was to design two double page spreads for Top Gear Magazine and all digital banners and “I love cars” hub.